Your audience already
listens to you.
Now they can finish.
You post, they cheer, and by week three most of them have stopped. Not because the advice was wrong — because nobody noticed when they disappeared. Run a challenge here and every person who joins gets four people who do.
90%
Of every entry
5
People per squad
40
Squads from 200
1
Message, all squads
What you earn
You keep 90% of every entry.
Entry is deliberately cheap, so the number who join is large. We take a 10% platform share and run the payments, the squads, the check-ins and the leaderboards.
200
joiners
One post to your own audience.
500
joiners
Run it monthly and it is a salary.
2,000
joiners
A large following, one challenge.
Your effort does not grow with the crowd. Two hundred joiners becomes forty private squads — but you sit inside all of them and write once. It posts to every squad at the same time, and the daily check-in prompts run themselves. Two thousand joiners is the same work as two hundred.
The mechanic
Not a leaderboard. An elimination game.
A leaderboard tells somebody they are losing, which is a reason to stop looking. Elimination makes today the only thing that matters.
Join before day one
Everybody starts together. No drifting in halfway.
Check in every day
Answer the day’s question honestly, before midnight.
Miss a day, you’re out
One missed check-in and you are eliminated. No second chances.
Survivors split the points
Everyone still standing shares the pot the quitters left behind.
The part that actually works
Small enough that one person going quiet is obvious.
Big communities fail because nobody notices when somebody disappears. So we do not build one. We build forty small ones.
200 → 40
Split into squads
Everyone who joins is put into a private group of five, matched at random.
5 → 2
People start falling
Every missed check-in eliminates somebody, and squads thin out at different rates.
Merged
Nobody finishes alone
A squad down to two is moved into another one, so the group always stays big enough to carry someone.
For the run of the challenge only
The squad chat opens on day one and closes at the finish. Nothing to archive, nothing to moderate forever, and no dead group chat left behind.
Present in every squad
You are inside all forty rooms, not broadcasting from outside one. Write once and it lands everywhere — and the AI handles the daily rhythm so your own words are saved for when they matter.
Prizes
Points, meals and real cash.
Worth one rupee each
Survivors split the pot. Points are spent inside the app on meals, food plans or personal training — so a reward is something they come back for.
Show up and win on the spot
Some challenges happen at a real gym. Reserve a slot, do the reps in front of a judge, and the prize is paid the same day. Free to enter.
A free meal for placing
Prizes lower down the board are meals, not cash — so somebody who has never bought anything ends the day having eaten the product.
Beyond challenges
The same account earns two other ways.
Challenges are the entry point. If your audience trusts you enough to join one, they trust you enough to eat what you recommend.
15%
Of every meal your audience orders
Recurring, for as long as they keep ordering. Share your code once; a person who signs up through it stays tagged to you.
90%
Of every nutrition plan you sell
If you coach as well as create, sell a proper programme. See the coaching side.
Your best routine starts
with what you eat.
Make healthy eating easier. Make progress measurable. Make consistency your default.
One message when we open — 1 December 2026 for the app, 1 January 2027 for the food.
Challenges open 1 December 2026. Meal prizes and meal commission begin 1 January 2027.